Independent product & technical advisory

Your product works!
But what’s under
the hood?

You built it with AI. It’s smart! I’ll help you understand what it costs to run, what could break as usage grows, and why customers might never come back.

Let’s talk Starting with an idea?

After launch

You launch. People try it. Then it goes quiet.

It hurts to ship something you believe in, then watch people try it, get confused, and leave. Before you spend another month building, find out where interest drops and what’s worth testing next.

  1. They find it

    Are you reaching the people who feel the problem?

  2. They try it

    Do they get to something useful on their first visit?

  3. Do they come back?

    What would make it worth using again?

One million downloads in four days

Yo went viral after its Product Hunt launch. Founder Or Arbel says few users stuck around, and the app shut down two years later.

Read the founder’s account

Running costs

What happens when people show up?

What would it cost to run your product if ten times as many people used it? Before your next release, we can look at what drives the bill and where you can set limits.

$1,000+

a day in AI costs

Game studio Easy Fox reported taking out a bank loan to keep its game online after player numbers surged.

Read the Tom’s Hardware report

Services

Where I can help.

Need product help without hiring full time? Bring me in for a project, a release, or a decision you’re stuck on.

You have a working product

Product & Technical Assessment

I look at how people use your product, what’s in the code, and what it takes to keep it running. If you have billing and usage data, I’ll show what’s driving the bill and estimate what it could cost as usage grows. I’ll spell out the assumptions so you can see how I got there.

You get A written review of what to keep, fix, or rebuild, with the most urgent changes first.

You know the problem

Discovery & MVP Strategy

We talk to potential customers, work out who needs the product most, and decide what goes into the first version.

You get A clear outline for the first version and a plan to test the biggest unknowns.

You have an idea to test

Prototype & Validate

I build one part of the product and put it in front of potential users. Together, we see what they do and where they get stuck.

You get A testable prototype, what we learned, and a recommendation on what to change next.

Talk through your options

About

I’m Alex

Independent product and technical advisor
Based in Barcelona, Spain

I like meeting new people and getting dropped into a problem I haven’t seen before. We’ll work it out together and use whatever tools make sense.

My background spans product management, project management, design, and more than 10 years of hands-on software engineering and architecture. I’ve led user research and product delivery, developed AI-assisted prototypes, and designed core services for complex software platforms.

I’ve spent years working remotely with companies in different countries across wellness, renewable energy, fintech, real estate technology, healthcare technology, logistics, social networking, and online travel.

I’m also a digital nomad and an athlete. Cycling and trail running in the mountains are how I explore the world.

Alex in trail-running gear above a rocky cove

Let’s talk.

Tell me what you’re working on and what’s stuck. We’ll figure out where I can help, and I’ll give you a quote before we start.

Message Alex on LinkedIn